While the photography team at DWR loves living in the San Francisco Bay Area, the fog and utterly mild weather make it damn near impossible to shoot an outdoor catalog anywhere locally, especially in January (yes, the catalog has that long of a lead time). To capture images like the Bertoia Diamond Chair reflected in a sun-dappled pool, we had to pack it up and head south. Where to head when shooting product that reflects mid-century modernism? Palm Springs, of course.
Once called “the playground of the stars,” Palm Springs still retains much of its former glamour. Truly a Mecca for mid-century design, the city continues to grow and nourish those principles. This is evident at the Viceroy Palm Springs Resort – where we were not only lucky enough to stay, they let us shoot there too (see above). In continuous operation since 1933, and designed in the Hollywood Regency style, it underwent a renovation starting in 2001. With the efforts of interior designer Kelly Wearstler (“Playmate of the Month” in September 1994, I might add. That’s Palm Springs for you.), the resort’s design moved toward a more whimsical style from the original look. It mixes the best of the ’30s with mid-century modern now favored in Palm Springs.
Special thanks to the Viceroy for accommodating the whole photo crew (and our gear). The people, the setting and the city itself inspired some of the best work this team has done. Thanks again!
Posted by Michael Sainato, DWR art director