Talking Sottsass in San Francisco.

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Oh, Ettore Sottsass, how you are loved and missed. In 1981, with the launch of his Memphis Group, Sottsass pursued one of my favorite obessions – the often rocky and incestuous relationship between high and low brow. He effectively put a nail in the coffin of generally accepted 1970s idea of “good taste” (ie, boring). Though Memphis and its legion of young Italian designers imploded by the end of the decade, its impact is still relevant 25-plus years later. In 2007, before passing away at the age of 90, Sottsass (a longtime champion of the 1006 Navy® Chair) collaborated with aluminum chair manufacturers Emeco to unleash his final design: the Nine-0 Collection.

Please join the DWR Potrero Studio and Dan Fogelson of Emeco on Thursday, July 10 from 6 to 8pm for a presentation from the company. In addition to leaning more about Emeco and Sottsass, you’ll have the opportunity to see the Nine-0 Swivel Armchair live and in person. The first 200 production models are individually numbered and nearly begging for cult status (and are only at DWR). Ettore would want nothing less for his brilliant and triumphant final design.

Posted by Timothy Williamson, Studio Account Executive, Potrero Studio