Mid-century male.

Turek-07

In February, Metropolis printed a little piece about a fertility center in San Francisco that’s targeting the more masculine portions of the general public. The Turek Clinic was opened by Paul Turek last year and features a Noguchi Coffee Table and Eames Aluminum chairs, alongside lad mags, a flat-panel TV and a framed photo of Turek’s Maserati. It’s all an effort to make men feel more comfortable (and, well, enthusiastic) in a place that involves visits to the “masturbatorium” (a.k.a., the semen-sample room). Metropolis describes the clinic as having “the antiseptic swagger of a Design Within Reach showroom.” I guess that’s what they call “design porn.” Literally.