Grant Kirkpatrick in today’s L.A. Times.

Screen shot 2011-04-22 at 1.30.31 PM
From today's L.A. Times: "As manufacturers swallow each other up, design becomes the differentiator," said Grant Kirkpatrick of KAA Design, an architecture interior and landscape design firm that recently launched the Rusa outdoor furniture collection for Design Within Reach. "Corporate America used to think beauty was frivolous," he added, "but the great revolution has been that design sells because people want beauty in their lives."