Popuphood.

Did you know that in the early days of DWR, our office was based in West Oakland? This is a place that is near and dear to our heart, and we’re excited to report that the city has just implemented an interesting new way to revitalize it’s beautiful downtown historic district. “Popuphood” is a new urban initiative that placed six new locally-owned retail shops in previously vacant store fronts with six months free rent. Watch the video to get the full scoop on this cool community-based initiative.