On Wednesday, DWR proudly sponsored a lounge for the Independent Fashion Bloggers Conference at Milk Studios in New York. Hundreds of stylish attendees mingled and made friends, listened to panel discussion ranging in topic from blogger worth to branding across social media platforms, and stopped by to hang out on our Neo Sectional or sit for the camera atop our magenta Swan™ Sofa (click here for photos).
Here’s what we learned and what we saw:
1. You can’t do it all. Most bloggers stay connected to their followers via blogs and Twitter, with each platform serving a different function.
2. Fur. Whether faux or real, fur was out in force at IFB.
3. The preferred blogging platform? WordPress. It's customizable and supports ad network integration.
4. Neon. From earrings to laces to handbags and dresses, neon was ubiquitous.
5. Own your domain from the beginning. If your blog takes off, your foray into branding and business ventures will be easier.
6. Be yourself. Develop a unique voice and viewpoint. Quality content is driven by individuality. Don’t imitate others.
7. Emerging social media platforms. Bloggers seemed to have a waning interest in Facebook but were buzzing about Pinterest, Tumblr and Instagram.
8. Individuality. While designer labels were spotted, a majority of fashion bloggers embraced an individually constructed style.