Milan: Day Two – reclaimed, repurposed, recyclable.

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“Imagine,” says Philippe Starck, “a guy who takes a humble broom and starts to clean the workshop, and with this dust he makes new magic.” The “dust” that Starck refers to is reclaimed polypropylene and reclaimed wood fiber, the two materials used to create the Broom Chair by Philippe Starck and Emeco. The chair is making its debut this week at Salone. What do you think about the Broom?

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Philippe Starck talking about the Broom Chair in a video directed by Eames Demetrios.