The poster as provocation?

ThenxTen_CraigKarl

Last year, Herman Miller® endeavored on an homage to the “power of the poster” as a vehicle to “to explore complex concepts in a succinct way.” For the Then x Ten collection, they used eight classic Herman Miller posters and commissioned 10 globally recognized graphic designers to create new ones.

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The results are startling. What might be construed as a slightly quaint concept these days – that graphic design in the form of a printed poster could incite radical change – is ironically compounded by the fact that the pieces are primarily only accessible online. They were originally exhibited in Australia, then made their way to Art Basel, but now reside in their stunning digital forms pictured here.

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From a 1953 celebration of textiles by George Tscherny to Craig Redman and Karl Maier's reconfigured visage of Charles and Ray to Kam Tang's celebration of the the Aeron® groundbreaking Pellicle fabric, Herman Miller’s legacy is dissected in a compelling way with this series of 18, which you can see here. I’m drawn to the bold, retro simplicity of John Massey’s 1969 piece for “Action Office 2” – it so elegantly expresses the movement and optimism of midcentury modernism. Petra Mrzyk and Jean-François Moriceau’s Eames Lounge Chair sandwich of ladies (below) is extraordinarily compelling as well, questioning masculinity and asking more questions than it answers. Which is your favorite?

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(Another way to celebrate Herman Miller’s legacy is to take advantage of the Herman Miller Sale – going on now.)