Be Original event: Why care about original design?

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As advocates of authentic modern design, DWR and Be Original Americas recently hosted a discussion at our Miami Design District Studio about why authenticity matters. Be Original was founded last year to promote the preservation of authentic design and its future.

The panel comprised a lineup of influential figures in the world of original design, who commented on topics ranging from what causes knockoff culture to how we can foster original design today. To read Dave Pinter’s review of the discussion and to see great photos of the panel and Studio, click here.

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Design Within Reach is proud to join the founding members of Be Original Americas – including Cassina, Flos, Fritz Hansen, Herman Miller®, Vitra and others – in helping to combat counterfeit design. Being a member means that we’ve been vetted to be a retailer of authentic goods.