News & Events Rocking the West Coast: DWR San Francisco Grand Opening. By Lauren Guerrieri | January 23, 2014 Marketing VP Mark Simmons, COO John McPhee, Founder Rob Forbes, President and CEO John Edelman at the ribbon cutting. Continuing our party-party trip on the West Coast, here are photos from the Grand Opening of our new San Francisco Studio. If you haven't seen this stunning space, please stop by soon for a tour. DWR founder Rob Forbes and Kit Hinrichs, designer of the DWR logo. Hamming it up for the photobooth. See more photos here.