Be Original: Supporting authentic design.

DWR is proud to be a member of Be Original Americas, joining Alessi, Cassina, Emeco, Flos, Fritz Hansen, Herman Miller®, Vitra and other companies in the fight against counterfeit design. Being a member means that we’re a vetted retailer of authentic goods.

Christian Grosen Rasmussen. Photo courtesy of Fritz Hansen

This month’s Be Original profile is Christian Grosen Rasmussen, head of design at Fritz Hansen, the Danish company that produces authored works by Arne Jacobsen, Poul Kjaerholm, Piet Hein and others.

The authentic Egg Chair (1958) by Arne Jacobsen for Fritz Hansen.

Q: Why is Be Original important?
A: Because without originality the world would become an imitation of itself and we wouldn’t move forward, expanding our knowledge, improving solutions and thereby life in general. Originality is needed more than ever, so it’s important that we understand and respect intellectual property rights.

Help fight copies. Email if you see a counterfeit Fritz Hansen product.

Q: Have Fritz Hansen products been knocked off?
A: Yes, many times. We have prosecuted those who violated our rights. Often you win but it’s expensive and exhausting.

Hilversum City Hall in the Netherlands.

Q: Who is your favorite architect?
A: When I studied in Amsterdam I got to know the work of the Dutch architect Willem Dudok. His Hilversum City Hall completed 1931 is amazing. There’s something lasting about his buildings.


Q: What are you reading?
A: I have always had a weak spot for Neuromancer, a 1984 science fiction novel by William Gibson. In this book he predicts the Internet and its influence…very visionary and original.

Q: What makes you an original?
A: I’m not a fan of repetition. I like to do things different and I believe that change brings us forward.


Read other Be Original profiles:

Gregg Buchbinder, president and CEO of Emeco
Sandy Chilewich, industrial designer
Ben Watson, executive creative director of Herman Miller
Jessica Hicks, president of Vitra North America
Jan Vingerhoets, CEO of Flos