Everything is Design: The Work of Paul Rand.

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Sparkle and Spin: A Book About Words, book designed by Paul Rand and written by Ann Rand, 1957 ~ Private Collection

“Everything is Design. Everything!” –Paul Rand

Immerse yourself in the genius of Paul Rand (1914–1996) at this wonderful exhibition, opening February 25 at the Museum of the City of New York. The show includes more than 150 advertisements, posters, corporate brochures and books by the man who has been referred to as the “Picasso of graphic design.”

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Idea: International Advertising Art magazine, Vol 2, 1955, with cover design by Paul Rand ~ Private Collection

Born in Brooklyn, Rand began his career as a magazine cover designer in the 1930s. Ten years later he was an art director on Madison Avenue, shaking up the advertising world with his philosophy that visual language should integrate form and function. To Rand, graphic design was a problem to be solved – not just once, but over and over again. To look at the visually stimulating solutions he continually delivered over his nearly six-decade career is to realize you are in the presence of a genius.

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AD magazine, Volume 7, 1939, with cover design by Paul Rand ~ Private Collection

“Paul Rand once said ‘the problem of the artist is to defamiliarize the ordinary’ and it’s a motto he took risks with throughout his career,” says Donald Albrecht, the Museum of the City of New York’s Curator of Architecture and Design. “For example, he would pair images of radically different scale or media, unusual color combinations, and bold typefaces with delicate hand lettering. The result would be a visually stimulating, memorable, problem-solving approach to a design.”

Don’t miss this exhibition.

Everything is Design: The Work of Paul Rand February 25 – July 19, 2015
Museum of City of New York
1220 Fifth Avenue (at 103rd Street)
New York, NY 10029

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I Know A Lot of Things, book designed by Paul Rand and written by Ann Rand, 1956 ~ Private Collection

Learn more about Paul Rand by reading Thoughts on Design, now back in print thanks to Chronicle Books.