“Everything is Design. Everything!” –Paul Rand
Immerse yourself in the genius of Paul Rand (1914–1996) at this wonderful exhibition, opening February 25 at the Museum of the City of New York. The show includes more than 150 advertisements, posters, corporate brochures and books by the man who has been referred to as the “Picasso of graphic design.”
Born in Brooklyn, Rand began his career as a magazine cover designer in the 1930s. Ten years later he was an art director on Madison Avenue, shaking up the advertising world with his philosophy that visual language should integrate form and function. To Rand, graphic design was a problem to be solved – not just once, but over and over again. To look at the visually stimulating solutions he continually delivered over his nearly six-decade career is to realize you are in the presence of a genius.
“Paul Rand once said ‘the problem of the artist is to defamiliarize the ordinary’ and it’s a motto he took risks with throughout his career,” says Donald Albrecht, the Museum of the City of New York’s Curator of Architecture and Design. “For example, he would pair images of radically different scale or media, unusual color combinations, and bold typefaces with delicate hand lettering. The result would be a visually stimulating, memorable, problem-solving approach to a design.”
Don’t miss this exhibition.
Learn more about Paul Rand by reading Thoughts on Design, now back in print thanks to Chronicle Books.