Book launch: The wonderfully unconventional Andrew Geller.

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The Betty Reese house. From Andrew Geller: Deconstructed by Jake Gorst, © 2015, published by Glitterati Incorporated www.GlitteratiIncorporated.com

Known as the “architect of happiness,” Andrew Geller designed whimsical beach houses and gave them equally imaginative names: Butterfly, Milk Carton and Grasshopper, to name a few. In Andrew Geller: Deconstructed (Glitterati), author Jake Gorst, who also happens to be Geller’s grandson, shares the stories behind many magnificent houses and the artist who created them. As readers, we feel like weekend guests at these sculptural summer homes built on the coasts of New England towns. We also explore several projects Geller did with Raymond Loewy, such as the Leisurama development of 200 homes in Montauk, New York, which was marketed via a full-scale model home built on the ninth floor of Macy’s in Herald Square.

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The Pearlroth house. From Andrew Geller: Deconstructed by Jake Gorst, © 2015, published by Glitterati Incorporated www.GlitteratiIncorporated.com
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The Elkin house. From Andrew Geller: Deconstructed by Jake Gorst, © 2015, published by Glitterati Incorporated www.GlitteratiIncorporated.com

While researching for this book, Gorst met many people who said they were inspired to become architects after seeing Geller houses. George Nelson was a fan of Geller’s work and often appeared at construction sites to take photos. “Andrew Geller never quite seemed to fit in,” writes architect Alan Hess in the foreword. “Thank goodness for that.”

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To celebrate the launch of this wonderful book, we’re hosting a special NYC event with the author:

Book release party: Jake Gorst’s Andrew Geller: Deconstructed
Wednesday, March 11, 6:30pm
DWR 57th & 3rd Studio
957 Third Ave. (at E. 57th Street)
The evening will include a Q&A with the author, book-signing and film presentation. Books will be available for purchase ($40 each) and refreshments will be served.

RSVP to media@glitteratiincorporated.com.

To purchase the book, go to GlitteratiIncorporated.com.