Emeco’s 111 Navy Chair®, for which Design Within Reach is the proud retail source.
What could a plastic soda bottle and a chair have in common? Everything, as it turns out.
This is the story of how Coca-Cola and the Electrical Machine and Equipment Co., better known as Emeco, teamed up to produce a beautiful and timeless chair from recycled soda bottles.
The story, told on the Coca-Cola website, follows a fascinating chain of events that include Emeco's manufacture of the 1006 aluminum chair for the U.S. Navy during World War II and the certain juxtaposition of sailors’ seated on those chairs downing bottles of Coca-Cola, which the company had committed to providing to American service men and women.