Archimede goes freestyle.

Niketown’s Visual Director found inspiration in DWR’s Archimede Laptop Caddy as the ideal method to display the 2007 collection Doernbecher Freestyle 4 shoes at six Niketown stores across the country. Custom graphics were applied to each caddy to describe the inspiration behind each patient’s design. Each year since 2004, a Nike shoe designer has teamed with a patient who has been treated for serious illness at Doernbecher Children’s Hospital in Portland, OR. Through each of the six patient/designer partnerships, a unique pair of original “freestyle” sneakers is designed and produced. Thus far, more than $500,000 has been raised for the children's hospital. Shoes can be viewed and purchased at Niketown stores in Portland, OR, San Francisco, Los Angeles, Las Vegas, Chicago and New York City. Learn more about the program and the designers and purchase sneakers on Nike’s website here.

Posted by Janell Anderson