
This
month,
Jennifer Morla caught up with
Yves
Béhar, the industrial designer who has worked with a variety of
clients, ranging from Birkenstock to Herman
Miller.
JM: Was there a pivotal point in your
youth when it became clear that you wanted to pursue design?
YB: When I was 16 or 17 years old, the
relationship between product and designer became very clear to me when I
saw
Philippe Starck's Costes Chair in Paris. At the same
time, I was making the connection between design and my own intuitive
approach to things. For example, in order to satisfy my desire for
skiing and surfing, I created a new experience that would combine the
two. I bolted a pair of skis together and added a sail so that I could
windsurf on frozen lakes.
JM: After graduating
with a degree in industrial design from Art Center College of Design,
you started your career by working for a few design studios – most
notably, Frog Design, founded by Hartmut Esslinger, who transformed
Apple from a start-up into a worldwide brand. Did you work with Hartmut?
What was that like?
YB: We worked together on a
few projects, which were always fast and furious. The Lufthansa project
was a fun one. We redesigned the interiors of the planes and the
furniture in the waiting area at the Frankfurt
Airport.
JM: After a few years, you set out on
your own.
YB: Yes. I started my own design
company, called fuseproject, and I teach industrial design at California
College of the Arts (CCA).
JM: Congratulations
on your recent appointment as head of the industrial design department.
Tell me a little bit about the programming you have
planned.
YB: This is an exciting time to be
studying design. Our role is evolving from being a stylist to being a
problem solver faced with many different challenges. Students today
don't have to specialize in civic design, or sustainable design, or
commercial design. There's so much crossover. They're all part of this
magical toolbox that we should draw from in every project we work
on.
JM: Is that your definition of good design –
that it is a crossover of sustainability, accessibility and an aesthetic
point of view, in addition to being commercially
viable?
YB: Absolutely. That's what we provide
to our clients, and that's what the students are drawn to doing as well.
You have sustainability projects that are for profit, and some that are
not for profit, but in the end, the goal is the same: to have that
educational, democratizing effect. My students think less like
specialists than I did when I was in school, but today everything is
more integrated, more multifaceted. I think it's a natural way for the
students and the program to evolve. In my work at fuseproject, we're
engaged in many social projects right now, and those experiences are
reflected in my program at CCA.
JM: I'm assuming
you're referring to the NYC Condom Dispenser project you're launching.
Tell me about the project.
YB: It's been proven that New York's free
condom-distribution program is working to slow down the spread of HIV
and reduce unwanted pregnancies. But there's still room for improvement.
How I fit in is as the designer of the NYC Condom Dispenser, which was
designed to increase the impact of the program, get beyond the stigma of
condoms and create discussion. That's exactly the role that good design
can play, and this client knew that from the get-go, so it was quite
exciting. I designed the condom dispenser in much the same way you'd
approach a fire hydrant. It had to be immediately recognizable, and it
couldn't be intimidating or preachy. The round shape of the dispenser is
sort of friendly, and reminds you of a condom in its form and relief,
but isn't too literal.
JM: The form of the
dispenser and the multicolored typeface make it very approachable. Where
will the dispensers be in NYC?
YB: Last week,
there were 125 installed in sites ranging from bars to bakeries.
JM: So they're in commercial settings,
too?
YB: Yes. Any business owner can call 311 in
New York and ask to have one installed in their location. One is being
added to the bathroom of a Kenneth Cole boutique next week. Of course,
the dispensers will be in homeless shelters, clinics and social-services
providers as well. So the design had to be able to migrate from fancy
hotel to neighborhood bar.
JM: Good luck with
the project. Now, switching subjects a bit, can you tell me how you
describe the relationship between lighting and technology?
YB: Until recently, I would describe the relationship
as quite limited. When I first started working on the
Leaf
Light in 2001, I wanted to explore the possibilities of lower energy
consumption and more choices with lighting coloration. LEDs were just
being developed, and until then, there wasn't a lot of advanced
technology used in lighting – especially not in residential
lighting.
JM: Do you think LEDs are changing
that?
YB: I believe in 10 years, all lighting
will be LED. What's exciting is that up until now, all lighting was
designed around the light bulb. Once you go to LEDs, which are only an
eighth of a millimeter thick, the potential is entirely different and
new. With Leaf, we explored this new language, a new expression of light
based on new technology.
JM: What is "green"
about Leaf Light?
YB: It consumes 60 to 70% less
energy than a light using a standard light bulb. It consumes 40% less
energy than a light using a compact fluorescent light bulb. From an
energy standpoint, that's already pretty significant. Did you know that
the European Union has mandated that task lights for EU offices be LED
only? The other thing is, LEDs last about seven to 10 years. In the same
amount of time, you'd use – meaning throw away – 80 incandescent bulbs.
Leaf is also compelling in how it's made. There's a large percentage of
recycled content in the aluminum we use; plus, it's 95% recyclable and
follows the Design for the Environment (DfE) protocol. It's
environmental on every level: the product, how it's made, the materials
used and energy efficiency.
JM: Tell me about
the inspiration for the shape of the lamp.
YB:
Because LEDs are so thin, I was looking for an expression of that
thinness. The top and bottom are called blades – blades of grass, if you
will – which have very low profiles. The width of the blade is important
because it helps keep the LEDs in contact with a lot of air, which keeps
the LEDs cool to the touch. Without this heat-dissipation device, the
LEDs would get too hot and burn out. So the form was partially inspired
by an expression of the light source, and partially inspired by a feat
of engineering.
JM: Do you have Leaf in your
workspace?
YB: Yes,
lots.
JM: Finally, do you consider yourself a
futurist?
YB: I consider myself a futurist. I
consider myself a humanist. And I consider myself an environmentalist.
For me, technology is an incredible enabler, but it means nothing if it
doesn't consider the human being, the human touch. In the end, all of
what we create has to have the world and the environment in mind as it
gets produced.