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September 14, 2011

Dieter Rams: 10 principles for good design.

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough, down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Learn more about Dieter Rams and check out the SF MoMA exhibition Less is More.

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