Happy birthday Helvetica.


This year marks the 50th anniversary of the typeface Helvetica, which was designed in Switzerland by Max Miedinger and Edouard Hoffmann. The Los Angles Times addresses its significance here, and MoMA found the anniversary so impressive they’ve staged an exhibition called "50 Years of Helvetica." Their website calls the font "well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and undeniably modern." Tonight when I hop on the 1 train downtown I can look up at one of NYC’s subway signs and sing "Happy Birthday" to the letters I read everyday.

The MoMA exhibit features posters, signs and various graphic materials utilizing Helvetica. Also featured will be Gary Hustwit’s documentary Helvetica. "50 Years of Helvetica" runs through March 31, 2008 at MoMA’s Philip Johnson Architecture and Design Galleries, third floor.