Made in Brazil.

Brazil

From the land of the beautiful people and supermodels comes this from a Brazilian gym’s ad campaign. It’s an effective and playful use of graphic design and one of my favorite print campaigns of recent times. Playing on the old adage that there is a thin person in every fat person dying to get out, the posters clearly make you imagine your inner ripped-body Brazilian longing for the light of day. It’s the last thing I needed to see as I sit here with a cookie in my hand, but it works. I just felt compelled to find a spin class online I’m hitting after work. Via Jockohomo, a site you should know and love.