Egg Chair McMuffin.


Is someone at The New York Times reading the Design Notes Blog? Methinks yes. Just this weekend the paper wrote about McDonalds going high-end modern in many of their European restaurants. The interior designs, complete with Arne Jacobsen’s Egg and Swan chairs, cost more than McDonalds typical location redesigns. They’re seeing a return on investment as sales in European markets are up 15%. Could McDonalds reinvent themselves as a design-savvy lifestyle brand, like Apple or the Mini Cooper? Only time will tell. Spotted here first by DWR’s Melissa Howard.