Provocateur, artist, educator, designer and author of soon to be released American Badass, James Victore gave an inspiring presentation last Tuesday, hosted by AIGA New York. Victore’s talk was titled “How to Stay Hard,” and in typical fashion, he admitted first thing that he called it a “how to” solely to attract an audience. From his start as a wide-eyed teen wanting to make great posters, Victore has achieved resounding success with clients including Time magazine, the New York Times, Aveda and Yohji Yamamoto. He counts among his greatest achievement being chosen for the permanent collection of the Museum of Modern Art. Victore’s present work includes “Dirty Dishes,” which are plates featuring his characteristic marker drawings. When he started the project he drew on purchased plates, but now he has moved on to actually getting his hands into raw clay: He says the physical “makety makety” of throwing the plates keeps the project interesting. A cleaner project was his illustration of the first two lines of an upcoming Steven King release, which Victore drew directly on the torso and legs of supermodel Bar Refaeli (at this point in the presentation MAC Cosmetics got a shout-out for providing the right tools for this unusual application). Victore shared some of his more personal work, including the “Coffee Notes” he and his wife Laura make for one another daily, and the illustrated DWR catalog that he created for his proclaimed mentor and DWR CEO, Ray Brunner. Part of Victore’s work is educating and mentoring aspiring designers, and AIGANY is running an eBay auction of several items created by Victore to support their presentation and mentoring programs. DWR donated a James Victore surfboard and a one-of-a-kind nesting doll set that Victore customized for our Tools for Living store. Place your bid.