Hello, Industry City! We’ve
cut the ribbon in Brooklyn.

The new DWR Brooklyn Warehouse at 2nd Avenue and 36th Street in Sunset Park.

“No sleep till Brooklyn.”

That was the anthem of our staff last week in the last push to get our new DWR Brooklyn Warehouse ready to open in Industry City (to borrow from a classic Beastie Boys song).

After a busy few months of planning, construction and final touches, we opened Saturday with a party, open to everyone, that coincided with NYC Design Week.

CEO John Edelman and President John McPhee were on hand to cut the ribbon, and we had a wonderful time celebrating with our new neighbors on the waterfront in Sunset Park.

Those neighbors are a big part of what is making the area a really exciting place for a new kind of retail space.

CEO John Edelman makes it official with President John McPhee, right, at his side.

Industry City occupies a collection of landmark warehouses built in the late 19th and early 21st centuries and now being renovated as a “21st century innovation and manufacturing district.” The buildings stand on 40 acres of land and contain a little more than 6 million square feet of space.

The Industry City website states its goal as “actively cultivating a vibrant tenant mix that fuses today’s burgeoning innovation economy with traditional manufacturing, artisanal craft, and both green and clean technologies.”

Put another way, there’s a whole lot of really cool people setting up shop in Industry City — like a brewery, a distillery, lots of craft food purveyors and many “makers,” including Egg Collective, which will be running its furniture workshop just a few doors down from our DWR Warehouse. Egg Collective designed the Morrison Storage Collection, which we just recently introduced.

The second floor of our DWR Brooklyn Warehouse and the Light Cloud.

The DWR Warehouse is a new kind of retail destination for us in a couple of ways. It is the only one of our spaces in New York City to offer an ever-changing assortment of overstocked, returned and scratch-and-dent furniture offered at substantial savings. Another first is the Herman Miller Repair Shop, a completely new idea and a place to get a refresher on that classic piece of furniture.

And finally is the setting: Not only are we part of a community but these landmark buildings themselves unify the community and make it a collective destination. There’s a lot to do there and more to come.

Our space, in Building 3, has big windows that wrap around on three sides and cover two floors. Those on the front of the building face due west, opening to sweeping vistas of New York Harbor and, at dusk, a spectacular view of the sinking sun — evidence of why someone decided to call this neighborhood Sunset Park.

Michael Sainato, DWR’s vice president of Marketing+Creative, summed it up best after his first late afternoon in the Warehouse.

“The light in the space is amazing,” he said.

A view of New York Harbor from Industry City.